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Google Algorithm Update 1st August 2018 pdf

Google Algorithm Updates 2018


Google Algorithm Update 1st August 2018 Had Big Impact On Health/Medical Sites and the Main Reason Behind That
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This update affected the health niche the most about 41%, e-commerce 16%, Business 10%, Finance 7.4%, Technology 5%, Entertainment 3.8%

Table of Content


0.0 Introduction to Search Quality Rating 6

0.1 The Purpose of Search Quality Rating 6

0.2 Raters Must Represent the User 6

0.3 Browser Requirements 6

0.4 Ad Blocking Extensions 6

0.5 Internet Safety Information 6

Part 1: 

Page Quality Rating Guideline 


1.0 Introduction to Page Quality Rating 7

2.0 Understanding Webpages and Websites 7

2.1 Important Definitions 7

2.2 What is the Purpose of a Webpage? 8

2.3 Your Money or Your Life (YMYL) Pages 9

2.4 Understanding Webpage Content 9

2.4.1 Identifying the Main Content (MC) 9

2.4.2 Identifying the Supplementary Content (SC) 10

2.4.3 Identifying Advertisements/Monetization (Ads) 10

2.4.4 Summary of the Parts of the Page 11

2.5 Understanding the Website 11

2.5.1 Finding the Homepage 11

2.5.2 Finding Who is Responsible for the Website and Who Created the Content on the Page 13

2.5.3 Finding About Us, Contact In

5.4 Examples of Highest Quality Pages 26

6.0 Low Quality Pages 31

6.1 Lacking Expertise, Authoritativeness, or Trustworthiness (E-A-T) 31

6.2 Low Quality Main Content 31

6.3 Unsatisfying Amount of Main Content 32

6.4 Distracting Ads/SC 32

6.5 Mixed or Mildly Negative Reputation of the Website or Creator of the Main Content 32

6.6 Unsatisfying Amount of Information about the Website or Creator of the Main Content 33

6.7 Examples of Low Quality Pages 33

7.0 Lowest Quality Pages 36

7.1 Lack of Purpose Pages 37

7.2 Pages that Fail to Achieve Their Purpose 37

7.2.1 Lowest E-A-T 37

7.2.2 No/Little Main Content 37

7.2.3 Lowest Quality Main Content 38

7.2.4 Copied Main Content 38

7.2.5 How to Determine if Content is Copied 39

7.2.6 Auto-Generated Main Content 40

7.2.7 Obstructed or Inaccessible Main Content 40

7.2.8 Inadequate Information about the Website or Creator of the Main Content 40

7.2.9 Unmaintained Websites, and Hacked, Defaced, or Spammed Pages 40

7.3 Pages that Potentially Spread Hate 41

7.4 Potentially Harmful Pages 41

7.4.1 Encourage Harm 41

7.4.2 Malicious Pages 41

7.4.3 Negative or Malicious Reputation 42

7.5 Pages that Potentially Misinform Users 42

7.6 Pages that Potentially Deceive Users 43

7.6.1 Deceptive Page Purpose 43

7.6.2 Deceptive Page Design 43

7.7 Examples of Lowest Quality Pages 45

8.0 Medium Quality Pages 52

8.1 Examples of Medium Quality Pages 53

9.0 Page Quality Rating Tasks 55

9.1 Instructions for Rating Page Quality Tasks 56

9.1.1 Rating on Your Phone 56

9.2 Reputation and E-A-T: Website or the Creators of the Main Content? 56

10.0 Page Quality Criteria for Specific Types of Pages 57

10.1 Ratings for Encyclopedia Pages 57

10.2 Ratings for Pages with Error Messages or No MC 57

10.3 Ratings for Forums and Q&A pages 58

11.0 Page Quality Rating FAQs 62

Part 2: 

Understanding Mobile User Needs 


12.0 Understanding Mobile Users, Mobile Queries, and Mobile Results 63

12.1 Important Rating Definitions and Ideas 64


12.2 Understanding the Query 65

12.3 Locale and User Location 65

12.4 Queries with an Explicit Location 66

12.5 Queries with Multiple Meanings 66

12.6 Query Meanings Can Change Over Time 67

12.7 Understanding User Intent 68

12.7.1 Know and Know Simple Queries 68

12.7.2 Do and Device Action Queries 69

12.7.3 Website Queries 70

12.7.4 Visit-in-Person Queries and User Location 71

12.7.5 Queries with Multiple User Intents 74

12.8 Understanding Result Blocks 74

12.8.1 Web Search Result Block Examples 74

12.8.2 Special Content Result Block Examples 75

12.8.3 Device Action Result Block Examples 77

12.8.4 How Device Action Results are Displayed in Rating Tasks 79

12.9 Rating on Your Phone Issues 82

Part 3: 

Needs Met Rating Guideline 


13.0 Rating Using the Needs Met Scale 83

13.1 Rating Result Blocks: Block Content and Landing Pages 83

13.2 Fully Meets (fully) 86

13.2.1 Examples of Fully Meets (fully) Result Blocks 86

13.2.2 Examples of Queries that Cannot Have Fully Meets Results 95

13.3 Highly Meets (HM) 96

13.3.1 Examples of Highly Meets (HM) Result Blocks 96

13.4 Moderately Meets (MM) 106

13.4.1 Examples of Moderately Meets (MM) Result Blocks 106

13.5 Slightly Meets (SM) 108

13.5.1 Examples of Slightly Meets (SM) Result Blocks 108

13.6 Fails to Meet (FailsM) 111

13.6.1 Examples of Fails to Meet (FailsM) Result Blocks 111

14.0 Rating Porn, Foreign Language, Did Not Load, and Upsetting-Offensive Results 122

14.1 Porn Flag 122

14.2 Needs Met Rating for Porn Results 122

14.2.1 Needs Met Rating for Clear Non-Porn Intent Queries 122

14.2.2 Needs Met Rating for Possible Porn Intent Queries 123

14.2.3 Needs Met Rating for Clear Porn Intent Queries 123

14.3 Reporting Illegal Images 124

14.4 Foreign Language Flag 124

14.4.1 Using the Foreign Language Flag 124

14.4.2 Needs Met Rating for Foreign Language Results 125

14.5 Did Not Load Flag 127

14.5.1 Using the Did Not Load Flag 127

14.5.2 Needs Met Rating for Did Not Load Results 128

14.6 Upsetting-Offensive Flag 128


14.6.1 Using the Upsetting-Offensive Flag 129

14.6.2 Needs Met Rating for Upsetting-Offensive Tolerant Queries 131

15.0 The Relationship between E-A-T and Needs Met 133

16.0 Rating Queries with Multiple Interpretations and Intents 135

16.1 Rating Queries with Both Website and Visit-in-Person Intent 135

17.0 Specificity of Queries and Landing Pages 136

18.0 Needs Met Rating and Freshness 143

19.0 Misspelled and Mistyped Queries and Results 145

19.1 Misspelled and Mistyped Queries 145

19.2 Name Queries 146

20.0 Non-Fully Meets Results for URL Queries 146

21.0 Product Queries: Importance of Browsing and Researching 148

22.0 Rating Visit-in-Person Intent Queries 149

22.1 Examples Where User Location Does (and Does Not) Matter 150

23.0 Rating English Language Results in Non-English Locales 152

23.1 Examples of English (and Non-English) Results in Non-English Locales 153

Appendix: Using the Evaluation Platform 158

24.0 Overview 158

25.0 Acquiring Tasks 158

26.0 Rating Tasks Using the Rating Interface 158

27.0 Releasing Tasks 159

28.0 Understanding the User Location on the Task Page 161

29.0 Reporting Duplicate Results in Tasks 161

29.1 Pre-Identified Duplicates 161

29.2 Rater-Identified Duplicates 162

29.3 Reporting Duplicate Results 163

30.0 Simplified Needs Met Tasks 164



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