Twitter Power 2.0 (How to Dominate Your Market) [FREE PDF]

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How to Dominate Your Market One Tweet at a Time FREE PDF BOOK


Chapter 1:

An Introduction to the Social Media Landscape 1

So What Exactly Is Social Media? 2
Social Media, So What? Why Social Media Really
Is a Big Deal 5
The Different Types of Social Media Sites—
Content to Suit Every Market 9
A Closer Look at Microblogging 15

Chapter 2: What Is Twitter and Why Is It So Powerful? 24

Twitter and Its Successes 24
The Power of Twitter’s Immediate Feedback 27
Instant Access to Smart People 24/7 29

Chapter 3: Getting Started the Right Way on Twitter 31

Signing Up—Does Twitter Have the Web’s
Most Friendly Registration Page? 31
Who’s on Twitter? Your First Follo
Sending Your Very First Tweet 72
Becoming a Follower 73
A Word about Security 73

Chapter 4: Building a Following on Twitter 76
Quantity or Quality: Choosing the Type
of Following You Want 78

Quality: How to Be Intentional about Creating
Your Own Network of Experts 81
Quantity: Seven Killer Strategies to Reaching
Critical Mass on Twitter 87
Twitterank and Page Rank 101

Chapter 5: The Art of the Tweet 104

Tweet Etiquette 105
The Benefits of Following before Twittering 112
How to Join a Conversation 113
How to Be Interesting on Twitter 116
How to Drive Behavior 134

Chapter 6: The Magic of Connecting with Customers
on Twitter 137

Identifying Problems and Soliciting Feedback 138
Discovering Your Top Fans, Promoters,
and Evangelists 140
Your Micro Help Desk 146

Chapter 7: Leveraging Twitter for Team
Communication 151

Twitter for Virtual Team Leaders 152
Creating a Twitter Account for a Virtual Team 154
Building a Team with Twitter 155

Chapter 8: Using Twitter to Help Build Your Brand 159
Create a Story 161

Portraying Your Brand with Your Profile 163
Tweet Style—What to Say When You’re
Building a Brand to Create Value
and How to Say It 165
Reinforce the Core Message 175
Repetition, Repetition, Repetition 178
Writing the Tweets 178
Win Retweets 179
Create Hashtags and Run Hashtag Chats 180

Chapter 9: Leveraging the Power of Twitter to Drive
Behavior in Your Followers 183

Driving Followers to a Web Site 184
Promoting a Blog on Twitter 184
Twitter as a Resource for Post Ideas 189
Driving Followers to the Mall 191
Can You Put Affiliate Links on Twitter? 194
Driving Followers to Register 195
Tracking Results and Testing Strategies 197
Tracking Multiple Tweets 201
Making the Most of Twitter’s Trends 204

Chapter 10: Quick Ways to Make Money on Twitter 208
Earn with Advertising on Twitter 209

Offer Specialized Services 213
Barter, Buy, and Sell Your Way to Profit 215

Chapter 11: Beyond Third-Party Tools
You Will Want to Know About 218

  • SocialOomph 218
  • Twitterrific 220
  • Twhirl 221
  • Twitterfeed 222
  • Trendistic 222
  • Twellow 223
  • TweetBeep 224
  • TwitterCounter 225
  • TweetDeck 226
  • TwitThis 227
  • TweetAways 228
  • HootSuite 228
  • TwitPic 228

Chapter 12: Building Powerful Solutions on Top
of the Twitter Platform 231

So What Is an API Anyway? 232
What Can You Do With Twitter’s API?
Automating Your Twitter Experience 233
Creating Your Twitter App 234
Chapter 13: Putting It Altogether 236

A 30-Day Plan for Dominating Twitter 237

Chapter 14: Power Twitterers 246

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