How to Write a Business [FREE PDF DOWNLOAD]

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TABLE OF CONTENT

Benefits of Writing a Business Plan.................................................................................. 5
What Is a Business Plan?................................................................................................................... 6
Why Write a Business Plan?............................................................................................................ 6
Issues Beyond the Plan...................................................................................................................... 8

2 Do You Really Want to Own a Business?..................................................................11
Introduction..........................................................................................................................................12
Self-Evaluation Exercises.................................................................................................................13
How to Use the Self-Evaluation Lists.......................................................................................17
Reality Check: Banker’s Analysis.................................................................................................17

3 Choosing the Right Business..................................................................................................21
Introduction..........................................................................................................................................22
Know Your Business..........................................................................................................................22
Be Sure You Like Your Business..................................................................................................24
Describe Your Business...................................................................................................................24
Taste, Trends, and Technology: How Will the Future Affect Your Business?........30
Break-Even Analysis: Will Your Business Make Money?................................................34
What You Have Accomplished...................................................................................................47

4 Potential Sources of Money to Start or

Expand Your Small Business...................................................................................................49
Introduction..........................................................................................................................................51
Ways to Raise Money.......................................................................................................................51
Common Money Sources to Start or Expand a Business.............................................59
Additional Money Sources for an Existing Business.......................................................68
If No One Will Finance Your Business, Try Again .............................................................70
Secondary Sources of Financing for Start-Ups or Expansions...................................72
Conclusion.............................................................................................................................................75

5 Your Resume and Financial Statement......................................................................77

Introduction..........................................................................................................................................78
Draft Your Business Accomplishment Resume .................................................................78
Draft Your Personal Financial Statement..............................................................................85

6 Your Profit and Loss Forecast............................................................................................101

Introduction.......................................................................................................................................102
What Is a Profit and Loss Forecast?.......................................................................................102
Determine Your Average Cost of Sales ...............................................................................103
Complete Your Profit and Loss Forecast............................................................................106
Review Your Profit and Loss Forecast..................................................................................119

7 Your Cash Flow Forecast and Capital Spending Plan..............................121

Introduction.......................................................................................................................................122
Prepare Your Capital Spending Plan.....................................................................................123
Prepare Your Cash Flow Forecast...........................................................................................125
Required Investment for Your Business..............................................................................135
Check for Trouble ...........................................................................................................................136

8 Write Your Marketing and Personnel Plans.......................................................139

Introduction.......................................................................................................................................140
Marketing Plan .................................................................................................................................140
Personnel Plan...................................................................................................................................152

9 Editing and Finalizing Your Business Plan............................................................157

Introduction.......................................................................................................................................158
Decide How to Organize Your Plan ......................................................................................158
Write Final Portions of Your Plan...........................................................................................159
Create the Appendix.....................................................................................................................165
Create Title Page and Table of Contents............................................................................166
Complete Your Final Edit............................................................................................................166
Consider Using a Business Consultant................................................................................168

10 Selling Your Business Plan.....................................................................................................171

How to Ask for the Money You Need .................................................................................172
How to Approach Different Backers.....................................................................................174
What to Do When Someone Says “Yes” ............................................................................178
Plan in Advance for Legal Details...........................................................................................179

11 After You Open—Keeping on the Path to Success....................................183

Introduction.......................................................................................................................................184
Watch Out for Problem Areas.................................................................................................184
Getting Out of Business...............................................................................................................189

12 Good Resources for Small Businesses.......................................................................193

Introduction.......................................................................................................................................194
Business Consultants.....................................................................................................................194
Books.....................................................................................................................................................19

6

Pamphlets............................................................................................................................................203
Magazines—Continuing Small Business Help.................................................................203
Computers and Business.............................................................................................................203
Online Business Resources ........................................................................................................206
Formal Education............................................................................................................................209

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